Skip to content
GBP
Account
Popular Products
View All
Blue bottle of Super Strength Omega 3 Fish Oil 2000mg with EPA 660mg and DHA 440mg displayed on the label Omega 3 benefits infographic with heart, eye and brain icons beside a fish oil bottle
Award badge
Best Seller
Blue bottle of Glucosamine Sulphate 2KCl 1500mg with Vitamin C Joint Health, 120 vegan tablets. Blue bottle of Glucosamine Sulphate 1500mg with Vitamin C beside a pale blue benefits panel in a promotional layout.
Award badge
Best Seller
Cod Liver Oil 1000mg bottle with vitamin D and A on the label and a banana graphic on the front Benefits infographic for Cod Liver Oil 1000mg listing heart function brain and vision health immune support and healthy bones beside the bottle Sale Best Seller
Cod Liver Oil 1000mg
Price From
£7.19 £18.99
Vitamin D3 4000iu bottle label showing 360 Vegetarian Tablets and 12 months supply Vitamin D3 4000iu bottle next to a benefits panel listing supports the immune system bones and muscles
Award badge
Best Seller
Vitamin D3 4000iu
Price From
£8.49
Omega 3 Fish Oil 1000 mg bottle with EPA 180 mg DHA 120 mg, iceberg artwork, and Friend of the Sea logo Front view of blue Omega 3 Fish Oil 1000 mg bottle with Arctic iceberg imagery on the label Best Seller
Omega 3 Fish Oils 1000mg
Price From
£9.99
Blue Turmeric 10,000mg supplement bottle with orange label and turmeric imagery Turmeric 10,000mg - Zipvit Best Seller
Turmeric 10,000mg
Price From
£18.99
Vitamin B12 1100mcg methylcobalamin bottle with blue label and molecular graphics on the front Benefits panel for Vitamin B12 1100mcg showing four rounded icons and descriptive text beside a blue bottle on a pedestal Best Seller
Vitamin B12 1100mcg
Price From
£7.49
Blue bottle of joint health supplement Glucosamine Sulphate 1500mg and Marine Chondroitin 1200mg with vitamin C, 60 capsules Benefits infographic beside the joint health bottle listing collagen support, healthy bones, oxidative protection, and immune support Best Seller
Account
Zipvit Logo
  • Shop All
  • Best Sellers
Search
  • Shop All
  • Best Sellers
Zipvit
Popular Products
View All
Blue bottle of Super Strength Omega 3 Fish Oil 2000mg with EPA 660mg and DHA 440mg displayed on the label Omega 3 benefits infographic with heart, eye and brain icons beside a fish oil bottle
Award badge
Best Seller
Blue bottle of Glucosamine Sulphate 2KCl 1500mg with Vitamin C Joint Health, 120 vegan tablets. Blue bottle of Glucosamine Sulphate 1500mg with Vitamin C beside a pale blue benefits panel in a promotional layout.
Award badge
Best Seller
Cod Liver Oil 1000mg bottle with vitamin D and A on the label and a banana graphic on the front Benefits infographic for Cod Liver Oil 1000mg listing heart function brain and vision health immune support and healthy bones beside the bottle Sale Best Seller
Cod Liver Oil 1000mg
Price From
£7.19 £18.99
Vitamin D3 4000iu bottle label showing 360 Vegetarian Tablets and 12 months supply Vitamin D3 4000iu bottle next to a benefits panel listing supports the immune system bones and muscles
Award badge
Best Seller
Vitamin D3 4000iu
Price From
£8.49
Omega 3 Fish Oil 1000 mg bottle with EPA 180 mg DHA 120 mg, iceberg artwork, and Friend of the Sea logo Front view of blue Omega 3 Fish Oil 1000 mg bottle with Arctic iceberg imagery on the label Best Seller
Omega 3 Fish Oils 1000mg
Price From
£9.99
Blue Turmeric 10,000mg supplement bottle with orange label and turmeric imagery Turmeric 10,000mg - Zipvit Best Seller
Turmeric 10,000mg
Price From
£18.99
Vitamin B12 1100mcg methylcobalamin bottle with blue label and molecular graphics on the front Benefits panel for Vitamin B12 1100mcg showing four rounded icons and descriptive text beside a blue bottle on a pedestal Best Seller
Vitamin B12 1100mcg
Price From
£7.49
Blue bottle of joint health supplement Glucosamine Sulphate 1500mg and Marine Chondroitin 1200mg with vitamin C, 60 capsules Benefits infographic beside the joint health bottle listing collagen support, healthy bones, oxidative protection, and immune support Best Seller
Expert Guides

Topical Supplements Explained: The Benefits of Gels, Creams and Liquid Formulas

21 Apr, 2026
5 min read
White cream and clear gel representing topical formulations on a marble surface

Topical supplements such as gels, creams and oils are designed to be applied directly to the skin rather than taken orally. They are commonly used for ingredients such as glucosamine, emu oil, magnesium and herbal extracts.

The key idea behind topical products is targeted application. Instead of nutrients entering the digestive system first, the product is applied to a specific area of the body where it can interact with the skin’s surface and underlying tissues.

Topical supplements are not medicines and they do not treat medical conditions. However, they are widely used in wellness routines to support localised comfort, skin health and massage-based relaxation.

This guide explains how topical supplements work, their potential advantages, and how gels, creams and liquid oils differ.

What Are Topical Supplements?

Topical supplements are formulations applied externally to the skin. They are usually delivered through creams, gels, lotions or oils, which act as carriers for the active ingredients.

Common ingredients used in topical supplements include:

Unlike oral supplements, topical products primarily interact with the skin barrier, the body’s largest organ. The skin plays a major role in protection, hydration and temperature regulation. ¹

Some ingredients remain mostly on the surface of the skin, while others may penetrate the outer layers depending on their molecular size and the formulation used.

Why People Choose Topical Products

Topical supplements are often chosen for practical reasons rather than because they replace oral supplements.

Several advantages explain their popularity.

First, they allow localised application. If someone wants to massage a product into a specific joint or muscle area, a cream or gel makes this possible in a way that oral supplements cannot.

Second, they avoid the digestive system. Individuals who prefer not to swallow tablets sometimes choose topical options as part of their routine.

Third, the act of massage itself may provide comfort. Applying creams or oils can increase circulation in the skin and muscles, which may contribute to a sense of relaxation. ²

These factors make topical supplements particularly common in sports recovery and general wellness routines.

How the Skin Absorbs Topical Products

The outermost layer of the skin is called the stratum corneum. This layer acts as a barrier that regulates what enters the body. ³

For a compound to penetrate the skin, several factors influence absorption:

  • Molecular size of the ingredient
  • Fat or water solubility
  • The formulation base (cream, gel, oil)
  • Duration of contact with the skin

Because the skin barrier is highly selective, not all ingredients penetrate deeply. In many cases, topical supplements primarily act at or near the skin’s surface.

This is one reason topical supplements are typically marketed for local comfort and skin support rather than systemic nutritional effects.

Topical Glucosamine: A Popular Joint Care Option

Glucosamine is widely known as an oral supplement used in joint health routines. Topical glucosamine creams and gels apply the same ingredient directly to the skin around joints.

The rationale behind topical glucosamine is targeted application during massage of areas such as:

  • Knees
  • Hands
  • Shoulders
  • Lower back

While oral glucosamine contributes to cartilage metabolism when absorbed through the digestive system, ⁴ topical formulations focus on local application and massage support rather than systemic absorption.

Research into topical glucosamine remains limited, but many users incorporate it into broader joint-care routines that include movement, stretching and exercise.

Emu Oil: A Traditional Skin Conditioning Oil

Dromaius novaehollandiae oil has been used historically in Australian Indigenous practices for skin care and massage.

Emu oil contains fatty acids such as oleic acid and linoleic acid, which are also present in other natural oils. ⁵ These lipids contribute to its moisturising properties and ability to soften the skin.

Because of its oil-based composition, emu oil is often used to:

  • Support skin hydration
  • Improve skin softness
  • Provide a smooth massage medium

Scientific research on emu oil is still developing, but its fatty acid profile makes it a common ingredient in topical wellness products.

Magnesium Gels and Oils

Magnesium is typically consumed orally to support muscle and nervous system function. However, topical magnesium products, often called magnesium oils or gels, are also popular.

These formulations contain magnesium salts such as magnesium chloride dissolved in water or gel bases.

Topical magnesium is often used in massage routines aimed at relaxation after physical activity. Some users report sensations of warmth or tingling on the skin, which can occur due to the mineral salt interacting with the skin surface⁶.

Scientific evidence regarding significant systemic absorption through the skin remains limited, but topical magnesium continues to be widely used in wellness contexts.

Gels vs Creams vs Oils: What’s the Difference?

The main difference between topical formulations lies in their base composition and texture.

Gels

Gels are water-based formulations that absorb quickly and leave minimal residue.

They are often used for:

  • Cooling sensations
  • Post-exercise massage
  • Quick application

Because they evaporate quickly, gels may feel refreshing on the skin.

Creams

Creams are emulsions of water and oils, providing a balance between hydration and absorption.

They are typically chosen for:

  • Joint or muscle massage
  • Skin moisturisation
  • Everyday topical use

Creams tend to remain on the skin longer than gels, allowing more extended contact time.

Oils and Liquid Formulas

Oil-based products provide the richest texture and are commonly used for massage.

Benefits include:

  • Excellent skin lubrication
  • Longer massage time
  • Strong moisturising properties

Emu oil and other plant oils fall into this category.

When Topical Products May Be Useful

Topical supplements are commonly used in situations where targeted application is preferred.

Examples include:

  • Post-exercise muscle massage
  • Joint-focused wellness routines
  • Skin hydration and conditioning
  • Relaxation and recovery rituals

Because these products act externally, they are often used alongside, rather than instead of, oral supplements.

Safety and Skin Sensitivity

Most topical supplements are designed for cosmetic or wellness use and are generally well tolerated when used as directed.

However, some individuals may experience skin sensitivity to certain ingredients. To minimise risk:

  • Perform a small patch test before first use
  • Avoid broken or irritated skin
  • Discontinue use if redness or irritation occurs

Individuals with skin conditions or allergies should consult a healthcare professional before using new topical products.

Topical vs Oral Supplements: Different Roles

It is helpful to think of topical and oral supplements as serving different purposes.

Oral supplements provide nutrients that enter the bloodstream through digestion and support whole-body processes.

Topical supplements, on the other hand, are designed for external application, often used in massage or skin care contexts.

Many people use both approaches depending on their goals.

Why Topical Supplements Remain Popular

Topical supplements offer a practical and targeted way to apply ingredients directly to the skin. Whether used for massage, hydration or localised wellness routines, gels, creams and oils provide flexibility that oral supplements cannot.

Glucosamine creams, emu oil formulations and magnesium gels are among the most commonly used topical options. While they should not be viewed as medical treatments, they can complement broader health and wellbeing strategies.

As with all supplements and wellness products, the most effective approach combines multiple factors, including balanced nutrition, regular movement and consistent self-care routines.

References

  1. https://www.ncbi.nlm.nih.gov/books/NBK470464/
  2. https://www.ncbi.nlm.nih.gov/books/NBK482164/
  3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5356289/
  4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5796020/
  5. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5579607/

Your Cart (0)

Free Standard Shipping Forever
Your cart is currently empty.