Flexible Solutions

Gels, Creams & Liquids

Convenient gel, cream and liquid formats designed for easy use and efficient absorption. Created to fit seamlessly into daily routines, these topical and liquid options offer targeted support where it is needed most. They provide flexible alternatives to tablets and capsules while maintaining effective, everyday wellbeing.

Joint Genie liquid glucosamine and chondroitin bottle with orange flavour for joints

Four Joint Genie liquid glucosamine and chondroitin bottles with a red pay for 3 get 1 free sticker

Joint Genie Liquid Glucosamine and Chondroitin

Price From

£12.99

Joint Genie glucosamine liquid bottle with orange flavor in blue and white packaging

Three Joint Genie glucosamine bottles with a red pay for 3 get 1 free badge

Joint Genie Liquid Glucosamine

Price From

£11.99

Blums Glucosamine and Emu Oil Gel bottle featuring magnesium on a blue white label.

Four Blume glucosamine and emu oil gel bottles with magnesium in a promotional display

Blume Glucosamine and Emu Oil Gel with Magnesium

Price From

£7.49

Hemp Oil Cream bottle with pump dispenser and hemp leaf label 300 ml

Person applying hemp seed oil cooling cream to the knee, with a rounded white card reading What Is Hemp Seed Oil Cream

Hemp Oil Cooling Muscle and Joint Cream

Price From

£13.99

Featured Collections

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Assorted pills and softgel capsules scattered on a pale surface including white tablets pink speckled pills and amber capsules

Best Selling Supplements

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Hands with a neat manicure hold long hair, highlighting hair health.

Biotin

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Man sitting on a bench clutching his lower abdomen to illustrate bladder health.

Bladder Health

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Woman in a light gray long sleeve top stretches arms overhead in a bright, airy home space.

Bone Health

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Woman with closed eyes meditates in a calm indoor setting wearing a beige sweater.

Brain & Mood

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Calcium rich foods on a marble surface, including yogurt, almonds, cheese, figs and leafy greens.

Calcium

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Person in a cream knit sweater stretches an arm in a bright, airy room.

Co-Enzyme Q10

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Close-up of a woman's dewy skin as fingers touch her cheek for collagen skincare.

Collagen

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Digital bathroom scale with a measuring tape looping across its surface.

Diet & Weight Management

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Woman in a beige blouse holds her stomach beside yogurt with blueberries and a milk bottle on a light counter.

Digestive Aids

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Athlete in beige athletic wear leaps midair indoors capturing energy

Energy

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Close-up of a blue green eye with an orange ring and long lashes.

Eye Care

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Aerial view of turquoise sea waves crashing onto a rocky shoreline

Friend of the Sea® Certified Fish Oils

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Glossy white cream texture close up on a smooth surface

Gels, Creams & Liquids

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Two cyclists ride road bikes along a desert highway

Glucosamine

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Smiling woman with curly hair applies skincare cream to her face

Hair & Skincare

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Couple jogging along a coastal path at sunset with a lighthouse in the distance

Heart Health

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Stone mortar and pestle with dried herbs, ginger slices, and fresh sage on a marble surface

Herbal & Plant Extracts

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Diverse group of friends in neutral sweaters hug and smile in a bright room.

Immune Support

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Older adult seated as a clinician checks blood pressure with a digital cuff and monitor

Iron

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Female tennis player in a white shirt and dark shorts swings a racket on an indoor court as a ball travels toward her with a spectator in the background.

Joint Health

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Man in gray athletic wear bends to lift a dumbbell in a home gym with a weight rack in the background.

Magnesium

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Group of men in casual knitwear laugh together in a modern indoor space near a pool table.

Men's Health

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Two women walk and chat in a bright living room while another woman sits on a bench, reaching toward her toes in a seated stretch.

Menopause

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Older couple performing stretches in a modern living room; woman on a mat reaches for her toes as the man stands holding his foot behind him.

Multivitamins

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Golden omega 3 fish oil spill on a white surface with bubbles.

Omega 3 & Fish Oils

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Golden retriever sprinting across a sunlit field of tall grass.

Pet Health Supplements

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Person in light clothing stands at a marble kitchen counter with avocados, nuts and olive oil.

Plant Sterols

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Pregnant woman in a beige knitted sweater gently cradles her baby bump

Pregnancy

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Top down view of probiotic foods on a marble surface including yogurt kimchi coconut flakes nut butter blueberries and banana slices

Probiotics

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Assorted pills and capsules scattered on a pale surface as a visual for the Product A-Z collection

Product A-Z

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Plate with yellow gel capsules and white tablets on a wooden table beside a glass of water

Sale Items

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Bright scene of a couple in light clothing leaning on a white counter with hands clasped by a window and a mug on the counter

Selenium

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Cozy neutral bedroom featuring a plush bed with beige pillows and warm glass lamps on wooden nightstands.

Stress & Sleep

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Person in cream clothing jumps mid air on an outdoor terrace with a sunny background.

Tiredness & Fatigue

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Fresh turmeric roots with bright ground turmeric scattered on a white surface.

Turmeric

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Vibrant vegan spread with tomatoes avocado leafy greens lentils chickpeas and herbs on a marble countertop.

Vegan-Friendly

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Woman wearing a beige zip jacket and cream leggings walks through a glass-walled modern space as part of the Vitamin B collection.

Vitamin B

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Assorted citrus fruit slices including orange lemon lime and grapefruit arranged on a marble surface.

Vitamin C

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Smiling man in a light linen shirt and beige pants walks outdoors with sunlight streaming and tall grasses in view.

Vitamin D

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Close up of a woman's face with dewy skin touching her cheek

Vitamin E

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Assorted fresh greens and vegetables on a marble kitchen counter including avocado broccoli and Brussels sprouts

Vitamin K

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Person chopping peppers on a wooden cutting board with tomatoes cucumbers and broccoli nearby

Vitamins & Minerals

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Four women in coordinated beige outfits stroll and chat in a bright shopping arcade, carrying shopping bags.

Women's Health

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Relaxed man in a beige shirt with a knit cardigan draped over his shoulders smiles in a bright indoor setting

Zinc

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